Two Wheeler Market in India (Hero Honda)

INTRODUCTION:The Indian cardinal wheel horse market has a size of it of over Rs one C,000 million. The Indian monster wheeler sh ar contributes the largest volumes amongst both the segments in automobile industry. though the segment can be b channelly categorized into 3 sub-segments viz; scooters, motorcycles and mopeds; some categories introduced in the commercialize are a conclave of two or to a greater extent segments e.g. scooterettes and tint thru?s. The market primarily comprises five players in the two wheeler segment with most of the companies having foreign collaborations with well-known Japanese firms earlier. solely most of the companies are now planning 100% subsidiaries in India. In the last four to five divisions, the two-wheeler market has witnessed a marked shift towards motorcycles at the expense of scooters. In the agrarian areas, consumers have come to prefer sturdier bikes to withstand the rubber road conditions. In the process the share of motorcy cle segment has grown from 48% to 58%, the share of scooters declined drastically from 33% to 25%, while that of mopeds declined by 2% from 19% to 17% during the year 2000-01. The Euro emission norms led the existing players in the two guess segment to install catalytic converters. All the parvenu models are now being replaced by 4-stroke motorcycles.

Excise province on motorcycles has been reduced resulting in price reduction, which has aided in propellent the demand for motorcycles. Fierce competition has also oblige players to have sex prices in certain models. CURRENT SCENARIO:Motorcycle gross tax revenue grew by an annual average of 27% over f 1995-2002, and constituted nearly 66% of total two wheeler sales in F2002, up ! from just 24% in F1995. Average monthly motorcycle sales have step-up five-fold since F1995 to almost 250,000 units in F2002. The current share of the leading troika companies is shown in the pie chart. And this clearly shows... If you want to get a dependable essay, order it on our website: OrderEssay.net

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