L'oral's sales structure.

I.INTRODUCTION

In 1907 Eugene Shueller a young French chemist developed an in advance(p) copper-color formula. He called this new perfectly safe haircloth atmosphere. With that the history of LOreal began. Eugene Shueller hypothecate and manufactured his own products which he and then sold to Parisian hairdressers. Before long, Eugene Schueller was exporting his hair-coloring products to other countries. As early as 1912, LOreal products could be found in Holland, Austria and Italy. A few years later and up to now LOreal company is present worldwide through its subsidiaries and agents. LOreal group now markets over 500 brands and more than 2000 products in all sectors of the beauty business. They be found in all distribution channels from hair salons and perfumeries to hyper supermarkets, health/beauty outlets and direct mail.

II.ANALYSIS OF THE MARKET

A.SEGMENTS

1.Professional Salon

Professional Salon is comprised of six explicit divisions - Red ken,

LOreal Professionnel, Kérastase, Mizani, LOréal Classic Salon Products and ground substance Essentials - each with its own unique personality and customer base.

Developed with the madness and expertise of salon professionals, each division provides its customers with exactly what they need...innovative products formulated with the most advanced industry technologies in the world.

Founded on the medium and quality of its salon products, LOreal

Professional Salon brands are sold only through hair salons and specialty retailers in the United States and worldwide. dedicated to the development of professional hairdressers through innovative partnerships and educational educate programs, the divisions continue to break cultural and beauty boundaries, and lead the path in the world of hair colour and hair care

2.Consumer Products

LOreals Consumer Products discrepancy is dedicated to bringing a wide variety of hair care, hair colour, skincare, colour cosmetics and fragrances to families everywhere -- at prices they can afford. The Divisions tether properties, LOreal Paris and...

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